1.What
is affiliate marketing
2.Who
is an affiliate
3.Who
is a merchant
4.What
is Commission
5.Who
is a visitor
6.What
is an affiliate link
Affiliate
marketing is a type of performance based marketing in which a
business
rewards one or more affiliates for each visitor or customer brought by
the
affiliate’s own marketing effort.
An
Affiliate (also known as a publisher) is a person or company promoting
products
and services offered by another bigger company thereby receiving commission for
these referrals.
A
merchant (also known as the retailer or brand) offers products and services
to
affiliates to promote rewarding the affiliates by paying a certain amount of
commission.
Commision
This
is a fee paid to an affiliate for his/her marketing effort in generating sales,
leads,
through and to the merchant.
Visitor
This
is a consumer who surfs the internet for information and in the process
visits the merchant’s
site with or without being referred to by an affiliate.
An Affiliate
Link is any link that connects to webpages on the merchant’s site which
has
your affiliate I.D appended to it. You are provided a general affiliate link
which
leads to the homepage of the merchant site, as you upload any of our
promotional
banners which directs visitors to different webpages on your merchant’s site, your
affiliate I.D. is integrated into the banner codes to enable
tracking.
Now How Do You Get Started
Research affliate programs. Find out which
products are most popular and what is its conversion rate. Visit the seller's
website to see whether their sales letters are enough to generate sales. A conversion
rate of 5% is reasonably good. This means that for every 100 people landing on
your merchant’s website, 5 visitors will place an order.
Join
an affiliate program.
Choose
a program that offers recurring commissions that compound each month as you
refer more customers.
Promote an affiliate program through a
website. You will have more options in sending potential buyers to your
affiliate programs if you create a website to promote your affiliate programs.
Visiting other professional websites of your niche is a good way to get some
ideas on how to design your website.
Drive
targeted traffic to your website. To earn affiliate commission you need
to drive targeted traffic to your website. The more traffic your website gets,
the more likely you’ll generate sales. There are several ways to drive targeted
traffic to your site in short period of time:
- Pay-per-click (PPC) Advertising. You can get a lot of targeted traffic from PPC advertising programs. The two most popular and effective PPC advertising programs are Google Adwords and Yahoo Search Marketing. These programs allow you to bid for top rankings on the keywords of your choice. When someone enters a search term matches your keyword in the PPC search engine and press the search button, your contextual ad will appear on the sidebar of the search result page. If the visitor clicks through your ad to your website, you’ll be charged based on your bid amount. Also, PPC advertising programs will distribute your ads to websites of their content networks also.
- Article Marketing. Write an article related to your affiliate products with a link to your website in the article’s resource box and submit it to credible article directories. To get more and continuous targeted traffic, you need to write more articles, however make sure that the articles are quality. Try to publish a new article every week. Doing this for a year can drive truckloads of free traffic to your website.
- Post Messages on Forums. Post messages on community forums with a link to your site in the signature of each message. Make sure your forum profile includes your website link within the signature option. Spend a few hours navigating the pages of the forums. You can ask questions and post informative and helpful replies to other peoples’ questions or messages to build your status. The more people trust you, the more likely they will click your link.
- Post videos on youtube about the product. These video reviews are the quickest and the most effective way to build trust by showing the benefits of the product in real time. Since Google owns youtube your videos can even rank high in the google organic search.You can even provide a link under the video and you can encourage your visitors to purchase the product through your affiliate link.
TIPS
Amazon's
a-store widget is a quick start way to start selling amazon products on your
website as an affiliate.
- Use banners on the sidebar, in content, and in the header and footer of your blog posts. The most popular creative sizes are available for any good affiliate program. Be sure to target the banners and links you put on your blog, relating them closely to your blog's niche.
- Use in-line link plugins for Wordpress to insert affiliate links in your blog posts.
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