10 Hot Tips To Writing A Profit Pulling Sales Letter

Yeah good morning hope your weekend was cute, hmmm it’s another week…May this week be BLESSED for us all by the grace of God Amen.

Today I will be sharing with us on a very special topic, under the topic------7 ways to write a profit pulling sales letter.

First, what is a sales letter?

A sales letter as the name indicates is a letter that a sales person writes to generates sales from buyers which can be any body…meaning either me or you.

It is the bridge that connects a seller to a buyer therefore this letter is very important. The level of sales a seller makes all depends on how good his/her sales letter is so therefore if the sales letter is a flop or is bad then expect also the sales to be bad. Which means as a businessperson or as a seller or even as an entrepreneur your knowledge of sales letter writing is very important, so how do you write a profit pulling sales letter. The seven steps below will assist you in writing a very wonderful one

1.A Great Headline

A sales letter must have a good headline if the head is fine then the rest of the body can also be. The headline is the first sentence in a sales letter this sentence should be attractive enough to ensure that the reader continues reading the rest of the passage.

The headline should be very catchy it should be able to grab a reader’s attention within twenty seconds of studying such a thing; also it should be emotional enough to make the reader see reasons to continue with the letter

2.A Special Sub Headline

The sub headline comes with headline it reaffirm the offer or try to grab their attention to draw them into the letter – the more time you spend thinking up and testing headlines and sub headlines the better. If you’re unsure what works best, read them out to friends and colleagues and ask them which ones they like.

3.A Welcoming Salutation

Use a salutation that connects with the reader as closely as possible in the context of your list, offer, and product. "Dear Cat Lover" for cat owners, for example. If you're mailing to a business audience, you can use the occupational or professional title: "Dear Family Doctor" or "Dear Marketing Manager." But if nothing else works, "Dear Friend" is usually a safe be

4. A Nice Story Driven Body

From the very first line, each paragraph should go about answering the ‘what’s in it for me’ question that your reader will be asking. Set up their problem then provide a solution – your solution.
Don’t go on about how great you and your company are, offer the reader something of benefit and then repeat that offer. Speak directly to your target reader on a personal basis, telling compelling stories and using the word ‘you’ more than the word ‘I’ in your sentences.

5. Shocking Testimonies

Comments from satisfied customers are only useful if they are benefits driven, so again choose ones that answer the ‘what’s in it for me’ question. Don’t just stick in ones that say how great you are – no one likes a clever clogs.

6. An Irresistible Offer

Don’t just offer a 10% discount (unless price discounts are highly effective in your marketplace) – be creative. How about a free report or product sample, or a free gift related to your product? Get into the mind of your target reader and consider what benefits are making them buy from you. Zero in on this need and tailor your offer to match their desire.

7. A Burning Guarantee

Take the risk out of the reader’s buying decision by offering a strong guarantee to sweeten the deal. In general, people don’t like asking for their money back or complaining unduly, so if you’re confident about your product or service and respect your customer – you shouldn’t have a problem. A solid guarantee always adds credibility

8. A Call to Action

Don’t forget to ask for the sale! Tell your reader what to do and how to buy from you. Give them multiple buy now buttons, a phone number or email address – but don’t confuse them with too many options. Think of it like a funnel – you want your prospect to go down the channel you have created for them – without them thinking you’re pushing them into it

9. Strong Postscripts-PSS

After you’ve signed the letter, always include a PS that restates your offer and how the prospect can contact you. This gives one last chance for you to funnel the reader into buying from you

10. A Strong Graphic Design

Great design can paint pictures where words seem clumsy, and if you include high quality images, guarantee shields, logos and colour schemes – design can complement your copy and add that extra bit of class that turns a good sales letter into a great one.

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