How To Produce And Sell Your Honey For $1000 - $2,000 Per Ton At The International Market

African Farmer Mogaji

“Bee keeping/honey production is one agricultural business that you don't wait to sell your product; before you produce buyers are already queued up to pick it off you. And wild honey does not get spoilt; it can stay for years without going bad, even outside the refrigerator, it is not like tomatoes that you have to look for buyers for very fast.” -  Africanfarmer Mogaji

Honey production is another area in our agricultural sector that we have not fully exploited, especially for the export market. Even though it has a huge local and export demand, the current local production cannot meet the several tons of the product that are needed by international buyers.

This is definitely a business with strong profit potentials needing lots more players.

SuccessDigest recently spoke with experts on both the farming of bees to produce honey with other useful byproducts, and the export procedure for honey, and what was revealed was really informative and expository.

The interview we are serving you this week is in two parts: First, the production of honey, and second, the honey export business.

Africanfarmer Mogaji, chief executive of X-Ray Farms Consulting spoke on the bee keeping aspect while Anaekwe Everistus Nnamdi, MD, Foraminifera Market Research revealed what it takes to export honey into the international market. Enjoy it!

Africanfarmer Mogaji, speaking on bee keeping:
Honey is a widely known and used product. Yet, in marketing honey, it is important that consumers have confidence that they are getting what they are paying for. Thus the most important aspect of honey processing is maintaining quality. A good quality honey in which potential users have faith in is essential to establishing and maintaining marketing outlets.

Nutritionally, honey is virtually pure carbohydrate. It contains only trace amounts of other substances. The greatest nutritional attribute of honey is that it consists of simple sugars. These sugars do not need to be digested, but are assimilated directly by the body. This makes honey a quick energy source.

Honey is a natural sweetener. It can be eaten as it is or used in any type of cooking, or to sweeten beverages. In some regions, honey is traditionally used to prepare special foods for certain occasions. It is also widely used in folk medicine. Honey has a long history as a wound dressing. For example, its bacteriostatic property (inability to allow bacterial growth) helps to control infections.

Honey is also used in some areas to make alcoholic beverages such as mead or honey wine. In parts of Africa, honey beer is a traditional and popular beverage.

What do I need to start to keep bees for honey production?
You basically need the bee hive, which is where they live. The hive is a very unique place the bees live and carpenters can make it for you with wood, it is not something you can buy in the open market. You will need land that is a bit away from people and livestock like cattle. You will need smokers, bucket, a knife, and smokers fuel, which is an equipment you need to create smoke.

How do you buy and know the best variety of bee to keep for honey?
For now, we are still producing wild honey in Nigeria, where you only attract them. Instead of buying the bees, you attract them, but in developed countries you buy what is called starter pack, just like you buy day old chicks, but mostly in Nigeria, you attract them from the wild and find a place to keep them. And you get them mostly after the rain or before the rain, that is, before the rainy season starts you get them, and after rainy season stops you can also get them.

Is there any particular place in Nigeria that is best for keeping bees?
You can keep bees anywhere in Nigeria but it’s just that the yield of honey will be more in areas where you don't have too much rain, because honey in the rain forest is lower than honey in the savannah. Bees kept in the savannah environment produce more and better honey than those kept in the rain forest region because of high humidity in the rain forest region.

Generally, people will say honey is honey, that is not a true statement because we have a lot of rain here in the south, our honey is wet and have moisture but in the north you can have rain now and in the next hour the sun is shinny heavily, so you have more dry honey, which is better.

Why do I have to keep bees to produce honey, instead of doing other type of farming?
One of the major reasons why you want to keep bees is that you will have time to do other things, unlike other animals that needs sometimes your 75% attention every day, you will only attend to the bees say ones in two weeks and if you have a very good environment you should be attending to the bees once a month. Our bees don’t really like you disturbing them too much, but bees in the advanced countries don’t mind you disturbing them; in fact, they love you coming around them often.

Two, if you are a crop farmer, your crops will do very well because the bees will help you to pollinate the flowers. They will visit more of those flowers and that will result to more yield for the farmer. In fact, in advanced countries bee pollination is a huge business, some farmers actually rear bees for pollination only. Companies that produce orange drinks or other fruit drinks enter into contract agreement with farmers who have bees to help in pollinating their crops.

Let's assume you have an orange orchard that can produce up 50, 000 Tons of orange juice per year, you will need bees to pollinate the plants at the onset of flowering to be able to achieve that capacity. So what you need to do is to approach those farmers that keep bees for pollination, after which your yield will be massive. Pollination is a massive business opportunity out there.

Three, demand for honey is more than supply; you can never meet up with the demand. Once people indentify that you can produce the real wild honey, the demand will always be more. The man that trained me back then in the year 2000, though late now, used to have people making down payment for his honey 6months in advance. Once people know you have the good stuff, you will never be able to meet the demand, you will be wondering how it is happening, it is people that have used your honey that will be advertising it to others.

Then, apart from the honey, there are other byproducts that make the business more interesting, there is the bee wax, which is the best wax ever for making cloths like our popular Adire or Baltic. Also, ForeverLiving Product company has about five of hot selling products from bee, the minimum price for some of these products is about N2, 000. These products on their own are even more expensive than honey itself, that is, in the bee hive, honey is the cheapest of all the products you can get from bees.

This means, even while you are keeping your bees to get you honey, there are several other byproducts that can make you more income that have not yet been explored. Another reason why you want to produce honey is that wild honey can never go bad, you can have it even outside your fridge for 5years and nothing will happen to it, the potency, colour, and taste will not change.

How do I attract bees from the wild to my bee hive?
The very best attractive agent or object to use is the bee wax, now bee wax is a product produced by the bees, it is like a comb, it is produced from the body of the bees at the courting stage just as milk is produced from the breast of a woman as soon as she gives birth to a child, so at a certain stage the bees produce the wax from their body. So when you take that wax and rob it in the hive, the smell from that wax will attract them to come into the hive, they are likely going to perceive it from a distance. Also, of all the baits that can be used to attract bees, the bee wax lasts longer.

Again, you can use perfume, you can also use lipstick because they have a content that attract the bees inside them, that is why government usually warn Youth Corpers who are going for camping\training in the bush to keep their lipsticks and perfumes back at home because a number of those lipsticks have bee wax in them. And no matter how you process any product from the bee hive, it must still retain its natural competence.

Some people also use cow dung and some traditional bee keepers have been able to identify some plants that when they smoke them and the bees perceive the smell they will be attracted.

Where can I get this bee wax to buy?
Unfortunately, most bee keepers don’t process it to sell, they trash it, but you can contact bee keepers for it. Also, the bee wax is a very high export commodity to the international market. There is bee wax candle and this candle burns 2times better/lower than the ordinary candle. That is, by the time you are burning the second ordinary candle, the bee wax candle is still burning the first one. It also has a better fragrant and it is healthier to inhale the fragrant.

How big is bee keeping/honey production business in Nigeria, is it very lucrative?
I have not seen a very serious or dedicated bee keeper/honey producer probably in the urban area that will complain of lack of market, that is, his or her honey have been on ground for months because nobody came to buy it, never, I’m yet to see one, people that may complain will be those in the interior rural area, and that will happen because they are unable to market the product.

But I can assure you that the moment honey marketers discover them, they will soon begin to have issues meeting orders. Bee keeping/honey production is one agricultural business that you don't wait to sell your product; before you produce buyers are already queued up to pick it off you. And wild honey does not get spoilt; it can stay for years without going bad, even outside the refrigerator, it is not like tomatoes that you have to look for buyers for very fast.

Is this a business anybody can do, do I require any form of training?
Yes, anybody can do it, but you need a little bit of training to get involved in bee keeping/honey production, however the training has been corrupted by some rickety trainers, people who have not even seen a bee hive before training you on how to keep bees or produce honey.

You need training in both the practical training in the field and the theory.

How do you harvest the honey from the hives?
For harvesting honey you can use the combs that contain only honey and have at least two-thirds of the cells sealed. Preferably, use only the lighter-colored combs. Dark comb contains propolis, which can impart a strong taste to the honey. Using only honey comb prevents contamination from brood and minimizes the pollen in the final product.

Removing honey from comb by pressing: Harvest only comb containing honey, then cup up the comb or squeeze with hands after which you will strain through coarse strainer or screen wire. And before you Bottle and cap the honey you have to strain through fine material (cloth or screen) to remove all unwanted particles.

All honey contains some pollen and too much pollen in honey is mostly an aesthetic concern. High pollen content gives honey a cloudy appearance and can also give it a stronger taste. Hand pressed honey or honey that was removed by squeezing it from the comb has a higher pollen content than extracted honey. (Extracted honey is honey removed from the comb by centrifugal force. The liquid honey is spun out of the comb, and the solid pollen remains.)

Final word
Just like I said earlier, there are several untapped areas in bee keeping, the breeding is one huge business opportunity that is yet to be tapped in Nigeria, instead of attracting them even though there is no harm in that, but it could also be better if you can walk to the market and buy bee like you buy day old chicks. There is business opportunity in learning how to breed bees.

Also, there is opportunity in using bees for crop pollination. There is also opportunity in propolis, which is very high in antibiotic. ForeverLiving Products has that product. So,  you will find different specializations in bee keeping. There is also what is called Api therapy. Api-therapy is the practice of using bee products to cure illnesses like arthrites and many others. So honey production is just an aspect of the bee hive.

Anaekwe Everistus Nnamdi, speaking on the export of honey:
What does it entail to export honey?
Honey is a special product because it has various varieties that you can produce from the fact that there are various varieties of bees that produce honey. So, if you want to produce honey for export, you need to pay a very serious attention to the following:

The particular variety
Bees are everywhere, and because you can produce it anywhere, there is the tendency to have different varieties, but it is equally important that you source your honey from one source for sake of homogeneity, that is, if you are unable to produce the honey by yourself, because you can actually outsource the production aspect and concentrate your business on the export market.

But if you are the one producing it, fine, it means you know the type of honey that you are producing based on the variety of bee that you have been keeping. It is the variety of bee that you keep that will determine the type of honey you will produce, and as soon as you have produced enough for export, you will have to do a product test, to confirm that you actually have the exact honey.

This is very important because either you produce it locally or you outsource it, you still have to do a product test or analysis of that product because part of the documentations you will attach and send to the supposed buyer is a copy of the result from the test that shows the type and quality of honey that you have produced.

Visit analysis centers to do the testing
The quantity may not be very important at this stage because it’s just samples that you will be sending to the buyers before they request for more. There are quite a few centers where you can carry out Inspections on the honey. These include SGS Inspection, IV Inspection, SITCO, Berwick Van Tweed, Gruppo Limited, MO Destiny Multi-Services Limited, and Hallelah Integrated Services Limited. You can do a Google search to find more of such centres. 

Again, it is very important to know the variety you will be supplying your customer so that you don’t supply a particular type today and another type tomorrow, you will not be considered as a serious person who is ready for business, and also it means you have to be doing test every time you produce because your bees are also coming from everywhere.

So, with the test result you can approach would be buyers, and based on your packaging, presentation and market research which you have done to find potential users and buyers, you can be rest assured you will get buyers and your products will be sold out in no distant time.

Don’t forget you also have to register your product with NAFDAC, this is very important; and also with other agencies that regulate farm produce and products.

What do I mean by outsourcing the honey?
let us assume you know where honey is produce locally in large quantity and you have done you research and you have found a market internationally that needs the honey, it is very important that you get a sample of that honey from the producer and carry out a test on it to ascertain the type of honey that is produced there.

Why are we not able to produce enough for the local market, talk less the international market, what are the challenges?
Honey is been done on a subsistent basis in Nigeria as far as I’m concerned, that is, the farmer is making honey just to support whatever he is getting to meet his family needs. And because it is not the core purpose of their farming, they just use a small area of their farm land to keep some bees and then make honey from them.

There are no large scale honey producers, no large scale farmland dedicated to producing honey in commercial volume, and what this means is that the production you will be getting will be limited and of course this will affect the quantity and the quality that is been produced for the export market.

 So, the solution will be that farmers or even cooperate bodies go into the farming of honey in a large or commercial level. Companies can come up with improved varieties of bees that produce the honey.

They can give farmers the improved varieties as incentive to produce the honey, like what some big tomatoes paste producing companies do. They will give farmers improved varieties of tomatoes to plant and when they harvest they supply the companies that gave them the improved seeds.

I think if our companies or the honey farmers themselves can come together to do this, we will have more production of honey locally and even more for the export market because the export market profit the farmer more. This will also guarantee the sale of their product and they will be more interested in producing more because there is a ready market waiting to buy whatever they have produced.

Another thing I want to say here also affects all other products for exportation and not just honey. It is, lack of structured market, that is, when the producer produces and does not know how or where to take the products to. There is no central market where he can take his products to, you know, a central place where buyers can meet them and pick up their products.

All that is available now is the open market where if you are lucky to find someone ask for your product and you sell, if not you take it home till the next market day. If farmers could get something like a commodity house or commodity exchange house where their products will be guaranteed of market, it will be a very great thing for the farmers. This affects all other commodities in the

Nigerian market and of course this limits our production capacity.

Another issue is the exporters themselves, the exporter should try as much as possible to invest time in doing their research work thoroughly, which includes getting their testing right. The exporter must also be sure of the contact they are supplying the products to, are they the right people to deal with? Do they have a good track record of dealing with Nigerians successfully? These are basic questions you need to get genuine answers to before ever embarking on your first exportation.

Do not be in a hurry to start exporting, get the licensing you need first so that you are not infringing on any law enforced by any agency or government.

So, if we are able to get the above issues right we will grow from just making honey to support our income to farming honey to be our major source of income, because the market is huge both in Nigeria and overseas, the potency of honey itself cannot be over estimated.

Is there any way the government is helping honey farmers?
Well, to the best of my knowledge I don't know any government scheme or programme that is currently running to help bee farmers or honey producers but I do know a few organizations that are set up to help farmers in some of these areas may be interested, like the Raw Material Development Agency, and also one or two companies that use honey as raw material for their products, if honey producers and bee keepers could approach them, they may be willing to support or be partner in the project.

How profitable is the exportation of honey?
The price of honey in the international market gives about 50-70% profit, and with the present exchange rate you will be better for it. the local price varies from one seller to another and is based on the specific specie you have, it’s from N1, 000 - N1, 500 per kg, and 1 Ton is 1000kg, which will mean N150, 000 per Ton.
In the international market you will be getting prices of between 1000 - 2000$ per ton depending on the variety of the products you are having.

For instance, if you sell the product internationally at the lowest price for $1, 000, that will be income of N200,000 using exchange rate of N200 to a dollar. If you bought the product locally for
N150,000 per ton, it then means you will be making a profit of N50,000 on one ton. If you deduct your transport and other logistics (of course it is going to be FOB, that means once you are able to get the stuff to the airport or seaport you have done your beat, the person buying will handle the rest), you will still make a good profit.

Let’s assume you spent N30, 000 for all expenses, including packaging, transportation, airport handling charges, and other charges and fees, including the 1% bank charges and some other fees.

Your profit will be N20, 000 per ton. That is to say, you are buying at the highest price locally to sell at the lowest price internationally you are still making a good profit.

To achieve this, you have to do your research work very well and you could march what you have locally with what is desired internationally in terms of varieties, and march it to the price.If for instance you are able to get locally at N130,000 or N150,000 and you are selling at $2, 000, it means you will be making more profit.

Now, you may want to ask, does it worth the effort? If you invest N150, 000 in a fixed deposit I don't think you can make N20, 000 in 30days, so if you ask me, it’s worth it because it can be better than that, this is just to stay on the safe side.

The market is there like I always tell people, but two things are central, the quality and the quantity. These two are key to how much profit or success you can make in any exportable product. In fact, when you drop your goods with your shipping agent and you collect your documents and take them to the bank, you can go to bed or you start to prepare for the next batch of supply. The other things to take care are just procedural. The export agent will handle their beat, and the banks will handle theirs too, your own part is to get your quality and quantity right.

The quantity becomes an issue if you cannot guarantee steady supply of the same variety, and the quality is what the customer is buying, so if you are not sure of these two, you had better look for another type of business to do so that you can save your precious time.

What will be your advice to would be honey marketers and exporters?
Before doing any export business, you must consider the first things first. You must get your acts right. What do I mean by this? I mean you must be able to identify a seller that you can be getting your products from on consistent bases if you are not the one producing the product yourself.

Also, you have to make sure you have a registered company name, and get all the legal documentation for all your products and company, NAFDAC approval, and export License. If you are able to get all these right, the next thing will be to identify buyers and send your samples to them with copies of the result you did, I mean the result from the product inspection you did.

Culled From SuccessDigest Papers

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7 Essentials for Making $1 Million From Scratch

Making a million dollars is a big dream that many individuals have. The financial freedom that comes with being a millionaire is enough of a lure for any person, in any profession to take on this type of challenge. But how do you make a million dollars with no base to grow off of? The good news is, I have some tips that anyone can use to help them make $1 million from scratch.

1. Find a mentor who has done it.

A mentor can be your greatest ally in your journey towards making a $1 million. If you have someone looking out for you who has done it before you can gain valuable insight that can truly make the difference in your success. I did not have a mentor, I was self taught, but I could see right away how much easier my journey would have been with a mentor behind me.

2. Know that you don’t need to be perfect.

You don’t have to be perfect and you don’t have to do a perfect job every time, but you must be dedicated. Study hard, learn from your mistakes and never give up. You’re going to fail, and that is OK, but it’s all about how you react to that failure that will help you in the long run.

3. Remember that small gains add up.

You are not going to make $1 million in one deal, and you aren’t going to make $1 million overnight. Most of my students and I have made our million dollar goals in small successes, with $1,000 gains at a time. You don’t need to make $100,000 in a single win to be on your way to being a millionaire. It doesn’t matter what you start with. My top student has now turned $1,500 into $2.7 million in 4 years.

4. Use alternative strategies.

There are so many traders who lose and investors who fail at the stock market because they aren’t thinking outside of the box. You must be willing to take alternative approaches to really find the success that you are looking for. Things like pump and dumps and short selling may not seem like the most logical step, but they can really make a difference and help you reach your goals. If you take a look at some of my live trades, you will see how often I take this approach.

5. Don’t expect success right away.

You are not going to reach your goal in a matter of days, weeks or even months. Don’t focus on how fast you can reach your goal, focus on learning and increasing your knowledge base first. This will help you make a stronger foundation for future success. Remember, profits come as a result of education.

6. Assume you have to work harder than everyone else.

So many of us want what others have, but we don’t get it. This causes so many people to make excuses for why other people have the financial success that we desire. Stop making excuses and just accept the fact that you are going to have to work harder than others to get what you want. It doesn’t matter that you are starting from scratch or that someone else has family money or walked into some financial success, in order for you to reach your goals, you are going to have to accept that you will need to work harder than everyone else.

7. Have the right motivations in place. 

Don’t just work towards your goals for superficial reasons. Yes having money and notoriety is nice, but these are all superficial reasons for reaching your goals. Challenge yourself to be the best you can be and think of the rewards as a secondary benefit.
These tips aren’t the only thing you need either. In order to make a million dollars from scratch you need to put in the necessary hard work and dedication too. If you do, you may just find yourself making your first million faster than you ever thought possible.

How To Make $1000s Passive Income Monthly From Your Ebooks On Amazon Kindle by SUCCESSDIGEST PAPERS

Step-By-Step Guide To Generating Thousands Of Dollars Each Month From Publishing Ebooks On Amazon … Specially For Those Who Have Never Made A Dime Online!
 
Plus: 11 Advanced Kindle Marketing Strategies To Get Into The Amazon Best Seller's List As Soon As Possible

“Also, it’s important to know that anyone, and I mean ANYONE, can make money publishing Kindle books on Amazon. You don’t need experience. You don’t need to know how to market things online. You don’t even need to know how to write. This is one of the only “fool proof” money making systems I have ever personally used. A system that I would feel comfortable teaching my own mother (no offense mom), knowing that she could make money doing this, with no prior knowledge.” - Brad Callen

The Internet has continued to provide amazing opportunities for people all over the world to make full time income in the tune of thousands of dollars every month with little or no financial investment. One of such opportunities can be found with Amazon Kindle publishing platform.

The Amazon Kindle platform helps authors to publish their book as ebook, which is called Kindle at Amazon, and make them available for easy download and reading with smart phones, tablets, and other computers.

Riding on the back of Amazon’s highly trusted name and marketing expertise, writers and information marketers can make lots of money from their ebooks. Some writers do make six figures in yearly income from their Kindles, while million dollars earnings have also been reported, and the beauty of it is that more people are buying Kindles now than before, and that means more money for publishers.

This is an opportunity Nigerians can conveniently participate in and establish a full time income on. However, you need to know how to go about it to achieve the success you desire.
The guide you are about to read below is created by an information marketer named Brad Callen, who has garnered enormous experience in Kindle publishing, and has achieved remarkable success in the business, earning tens of thousands of dollars as income each month.

He shares all you need to know and do to also be successful making money from your ebooks. Among what you will learn in this guide includes how to create a hot selling ebook in any subject, and how to make your book a top selling book in Amazon and continue to pull in the big income each month. Enjoy reading!   
   
Before we get started, it’s extremely important to know that, in this guide, I’ll be teaching you the manual methods that I use to make money by selling Kindle books on Amazon. What I’ll be teaching you in this book are pivotal “concepts” you MUST know if you want to make a full-time income selling Kindle books.

Also, it’s important to know that anyone, and I mean ANYONE, can make money publishing Kindle books on Amazon. You don’t need experience. You don’t need to know how to market things online. You don’t even need to know how to write. This is one of the only “fool proof” money making systems I have ever personally used. A system that I would feel comfortable teaching my own mother (no offense mom), knowing that she could make money doing this, with no prior knowledge.

So, if you’ve never made a dime online, or have tried and tried and have made very little, now is where things change big time, IF you follow what I’ll be teaching you. These strategies work. I can 100% promise you that. And it works nearly every single time, like clockwork. If you don’t want to take my word for it, just look up “amazon kindle” on popular marketing forums, like the Warrior Forum and you’ll see thread after thread of people that have never earned a dime online, to now making $1000s monthly. In fact, I’ve used some of the ranking strategies in this guide (which are very straight forward, and simple, I might add) to rank #1 for “weight loss” on Amazon, in only ONE WEEK!

Here’s the simple process we’ll be taking for each of our Kindle books we publish:
1. Find a niche topic to write on. One that gets searched a lot, yet has little competition. 2. Choose 7 keywords you want to rank at the top of Amazon for. These need to be highly searched, low competition words.  3. Write the book yourself OR have it written by someone else. I always have it written by someone else for cheap. 4. Publish your book to Amazon. 5. Rank highly for the keywords you selected in step 2 above. 6. Make money. People find your book by entering 1 of those 7 keywords. They buy your book. Amazon notices you’re a valuable book so THEY start promoting you all over their website. You make more money. You need to rank highly and make some initial sales through that, or Amazon won’t start promoting you, and you’ll be at a standstill.

Ranking highly is critical. 7. Repeat steps 1-6 on another book.
The process isn’t rocket science. It’s very repeatable. All of it can be outsourced or done by yourself. What you’ll find will make or break you are 2 things: 1. Knowing what hot topics to write on. 2.

Actually ranking at the top of Amazon for your keywords.  99% of Kindle publishers just write on what they feel like writing on. Publish it. And make no money because they don’t rank anywhere visible.

How to Get Started as a Kindle Author
One of the most important things you’ll need to do when writing a Kindle book is decide on a niche topic. In this section we are going to talk about how to choose a niche by browsing on Amazon and doing a little Google research.

Choosing a Niche
 Everything - whether it’s in opening a brick and mortar store, an online store or affiliate site, a service business, or becoming a Kindle publisher ...everything starts with choosing a niche. A niche, in its simplest form is an area where you’ll present yourself as the specialist, a very specific form of targeting your market.

A quick trip to Amazon.com will reveal numerous categories, however, we are only interested in those sub categories under Kindle Books.  Let's say that through your keyword research you’ve discovered that "Health and Fitness" is a hot target niche. A quick trip to the Amazon Kindle site shows us that "Health, Fitness and Dieting" is listed as a Category. Great. We can start writing on that topic, right? Not yet.

You need to drill down to the lowest denominator in your chosen niche. You’ll have a much better opportunity for success to choose narrow niches known in the Internet world as micro-niches, than to choose the broader niches.

Even though Health, Fitness and Dieting is a very hot broad niche, if you choose to target that category you’ll have a hard time ranking in the top 100 for that broad category. As you will see at

Amazon, under that broad category there are 15 sub categories, and each of these sub categories have micro categories. By continuing to drill down, clicking on any link in the Browse list will take you even further into the niche.

In my example, I've decided to write on anti-aging. A hot topic, I think. I've chosen Health, Fitness and Dieting > Personal Health > Aging. And, when I click on Aging, I find I have come to the end of my category list. This is the ultimate micro niche I will target in this example - my starting place for choosing a hot niche target for my book.

You’ll have a much better chance of getting to the top 100 by drilling down to the lowest micro-niche category than you’ll if you try the buckshot approach under Health, Fitness and Dieting.

Verifying the Hotness of the Niche
Now, to make sure you’ve a great niche, you’re going to want to do some keyword analysis to find out if your specific niche topic gets searched a lot. If it doesn’t, it’s probably not worth your time. The goal is to find a niche that is searched a lot and has little competition so you can write your book and immediately get ranked highly in the Amazon search results.

One thing you should do is make sure your demographics are suitable for targeting the segments of society that are ready, willing and able to buy your books.

Simply go to Google and search for the niche keyword you've decided to go after. In my illustration, that will be "healthy aging" so I do a Google search for that phrase. Interestingly, one site claims authority in the first two search engine positions, so that will be a good site to feed into Quantcast.net to discover the demographics (i.e., we want to know what kind of people search for "healthy aging" information).

We are interested in several things: their sex, ethnicity, income, age - i.e., we want to know if the profile of those visiting the site at the top of a Google search for our keyword will be a good target market for a series of books on this topic.

Now comes a bit of deductive reasoning on my part. I see the visitors to this site are primarily female, age 55 - 65+, in an income bracket above $50,000 per year, are well educated, primarily African American.

With this information I am confident I have chosen a great niche for my first series of Amazon Kindle books. With the main reason being the avg. income is over $50,000. You don’t want to dive into a niche to sell to people with no money. Sounds obvious, but you would be surprised how many people completely ignore this.

With that said, I now want to verify this niche just a little further by searching on Amazon for what people are searching for in that niche. To do this, go to the Kindle Books department and type in the word "aging" and you’ll see a list of topics people are searching for. These are topics people are searching for on Amazon. And, there's even more. Just add a space after the word "aging" and you’ll see how the list changes.

Now, start adding the alphabet after the space ... like this "aging a" and you’ll see even more choices. If you do this with each letter of the alphabet you’ll soon have a list of EVERYTHING people are searching for that niche on Amazon. How cool is that?

How to Become an Expert
When an author writes multiple topics in the same, or closely related categories they are often referred to as "experts in their field". What makes them an expert? It's really no secret, when you write several Kindle books in the same or related topics under the same pen name you’ll quickly become known as a specialist in that field. That's what turns you into an overnight expert in your chosen niche.

Write "Same Niche" Topics
Continuing with our example target niche, you should write on several related topics that will be of interest to anyone purchasing books on the topic of health and fitness as related to aging, such as "anti-aging secrets", "sex after 60", "how to retire without stress" and numerous other topics. By targeting subjects in the same genre/niche you’ll quickly cinch your expert status and make more sales, which is your ultimate goal.

Choose a Good Pen Name
Amazon allows you to open one Kindle publishing account, however, you may choose several pen names under which to write. This is great for cementing your expert status. If for example, you start out writing in a niche about cooking, and later want to target a niche about finances, using the same pen name will be confusing to people and hurt your expert status.

Little Known Secret: Choose a pen name that people in your demographic research will relate to and you’ll get more sales. Think how names have changed over the years. In the early 1900's you saw men named Woodrow, Edison, Josiah and women with names like Martha, Matilda and Cora. These are known as "old fashioned names" today, while names such as Kyle, Aiden, Logan, Mia and Alexis are more common for babies today.

So, while choosing a pen name can seem to a daunting task, it doesn't need to be too difficult. Simply choose two names that your target audience can relate to. In our example of targeting the "aging" micro niche, this would be a name common to the time period between 1945 and 1965.

Where do you find such a name? Sites that have baby names are a great place to start. The Social Security site of the US government has a list of the most popular names for any given year. Simply search for a year and choose a couple of names from the boy and girl lists you’ll find there. Your target audience will relate to those names because they were born in that generation. If you need common names for other countries, simply do a Google Search in your country for "common baby names 2013", replacing 2013 with the year that will fit your niche market.

You’ll see names from 1950 for male and female babies. To create a great pen name, simply choose a couple of names from the same or both lists and combine these. For example, Robert James, John

Michael, Diane Stevens, Dennis Paul. In some instances you may need to add an "s" to the name to make it a surname. However, in a short time you’ll have a pen name that will match your target audience, thus increasing your status as an expert in the field.

Moving right along ... Okay, now that you’ve chosen your niche and have determined to write a series of books in that niche, it's time to start writing.

Writing Starts with an Outline
I know that sounds simplistic ... but you would be surprised what a big help it’s to simply outline your book and then fill in the spaces. You learned it in school and it’s probably the most important thing you learned about creative writing: Outline first.

With an outline you’ve a beginning, middle and an ending. It's like having a roadmap of how to get from Atlantic City, NJ to Sacramento CA. With a roadmap you may take a few interesting side trips on your journey but you’ll eventually get to the end of the route. The same is true with the book outline.

Ask Questions
One thing I find helpful is to ask questions. For example, if I am writing on Healthy Aging I might ask the following questions:
1. When do people start noticing the effects of aging? 2. How does aging affect our health? 3. What steps can I take to maintain good health as I get older? 4. etc., etc.

As I progress through a list of 5 -10 questions under each of my Outline topics I will soon have a good basis for my eBook and all I will need to do is add interesting facts and anecdotes to make my story interesting. Make sense?

Where to Find Information
You can find interesting information almost anywhere you look. I research everything on the Internet - then, I branch out into other areas as the need arises. Here's my list of places to research:
Internet search engines. Blogs. Article Directories. Libraries. Book Stores. Magazines. Personal Experience. Interviews. Television programs (think CNN, FOX, Dr. Oz, Dr. Phil, Katie Courick, PBS, The Biggest Loser, etc.). Public Domain works.

Note: Don’t plagiarize, as that is illegal and unethical. It’s acceptable practice to research topics using other people's work, but be sure to credit their work when credit’s due. If you Don’t want to credit someone else's work, make sure the information you’ve used is not proprietary to them (meaning you can find it in more than one source), and that you haven't copied their words verbatim. It’s really best to give credit as this lends credibility to your own work.

What to Do if You Can't Write?
Help! I can't write.

I hear you. And, you’re not alone. Believe it or not there are many famous authors who can’t write, but their public hasn't a clue that they have hired a ghostwriter to pen their thoughts and ideas. Not to worry, even the person who can't write or spell can be a good Kindle author by utilizing the right resources.

1. Using Professional Ghostwriters. Outsourcing to someone who knows how to write is the preferred method. Do a Google search for 'ghostwriter for hire' and you’ll come up with multiple pages for people who write behind the scenes and let you take all of the credit, income and glory. You’ll pay them upfront according to their schedule; they will agree to release the work to you and that's it. Your name will go on the book as the writer.

This can be expensive; however there are ways to minimize the expense when getting started. A word of caution: never sacrifice quality for a cheap price. It’s not worth it in the long run.

2. Rewrite public domain works. If you use this method, ensure the work is out of copyright and do a complete rewrite of the content. Don’t use an automated system that rewrites content as this will reduce the quality of your content and get you suspended from Amazon. Caution: You must be careful when using this method, however, as you can’t claim authorship of the public domain work even if you rewrite it.  The best you could hope to accomplish in getting your pen name on the book is to put the Title, original author, and then "rewritten by [your pen name]".

Proof Your Work. I can't say this enough - if you submit poor quality work to Kindle, you’ll have an uphill battle to fight. People are ruthless in their criticism of bad grammar, unsubstantiated facts, and misspelled words. You’ll often find revisions of Kindle books as a result of the reviews given.

It doesn't need to be your story as you've been warned. Have your work proofread before you submit it to Kindle. You don't want someone to say this in their review: "This book has the potential of being great; however, the grammatical errors make it too difficult to read."

Signing Up With Kindle Publishing Program
Okay, now that you’ve written your book and have created a killer cover it’s now time to sign up with Kindle Publishing. If you’ve already done this step, you may skip this section. It’s very easy and I’ll step you through the process right now.

Step One: Signup with Kindle Publishing
Go to Amazon.com and scroll down the page until you see a list of links. Click on the link that says Independently Publish With Us. This will open a new an overview of the types of self-publishing venues available. Click on the Get Started link under the Kindle Books section.

After clicking the Get Started link you’ll be taken to a window where you can either 1) join the Kindle program using your existing Amazon user account or 2) create a new Kindle account. This is entirely up to you.  Please ensure that you read the Kindle publisher Terms and Conditions before proceeding with the sign up as you don't want to inadvertently do anything to jeopardize your account.  Note in particular that while it’s okay with Amazon for you to open up a new Kindle account, OR to sign in with an existing Amazon user account, it’s not okay to open more than one

Kindle account.

Step Two: Complete Your Profile
After you’ve signed up for a Kindle account, providing only an email address and password, and have agreed to their terms, you’ll now need to complete the process. When you click on the Update Now link of logout and come back later, you’ll be confronted with this screen to complete the process: Of course it’s in your best interest to provide accurate information in order to get paid for your hard work :).

Step Three: Completing Royalty Payment Information
Amazon will send your Royalty payments to your bank account via electronic deposit, or via check through the mail. There is some lag time when you first get started, but once you’re consistently maintaining sales, you’ll get the royalty payment like clockwork. If the payment is directly deposited into your checking account you’ll only need to accrue a balance of at least $10/£10/€10; if opting for the payment by check, your balance will need to be $100/£100/€100.

Formatting Your Document for Kindle
Once you’ve signed up to be a Kindle Publisher and have written your ebook you must format it in a way that is acceptable to Kindle. This is not a big deal as it once was because Amazon has now made it easy to publish your book.  Amazon KDP has provided an excellent and simple to understand guide for formatting the manuscript. If you’ll follow their rules and guidelines you’ll breeze through the process.

Advanced Kindle Marketing Strategies
Often times an author will simply put their book up on Amazon and wait for the magic to happen. While this might work for James Patterson or Amanda Hocking it will not work for most of us, as we are the "unknown" to the Kindle eBook buying world. Our goal as new Kindle publishers is to make it into the Amazon Best Seller's list as soon as possible. With that in mind I've created a list of 11 powerful, yet simple strategies that will give you that extra momentum to propel you to the top of that list. You may use them all ... or concentrate on one or two. You may find it works best to combine several. These strategies work. But only if you put them to use!

Strategy #1 - Give eBook Proceeds to a Charity and Zoom to the Top of Amazon
With this advanced strategy you’ll propel your Kindle book to the top of the charts within a few days of uploading it to the Kindle store. To put this strategy into action, simply locate a charity that has a vibrant and active Facebook page and contact them either in person, on the phone or in a letter.

Your initial contact should relay the following information: your strong belief in the charity, that you’re a published author, that you’re donating 100% of the proceeds from the book [title] to the charity, tell how the book will benefit those who purchase it and how it fits their overall core beliefs, ASK them to make a Facebook post about the book, as it will generate revenues for them when their supporters purchase the book. Attach the book to your email for their review.

Now, here's what will happen. When the charity accepts your offer and makes the post on their Facebook page about the book (stating all of the proceeds go to charity name), those people who are strong supporters of the charity will purchase the book and tell others about it. Many will repost on their Facebook pages, on Twitter, on Pinterest ... simply because they believe in the charity. Your book will make it to the top of Amazon's charts from the sheer volume of orders from the charity alone.

But you haven't made any money on it. So how can that help you? The whole purpose for the charity giveaway is to build an audience. Once that is accomplished you own that audience. It's yours and you can approach them as someone who is "on their side", someone who believes in the same cause, so much so that you’ve donated the proceeds of a great book. They will now listen when you speak and they will read your email. You’ve a captive audience for your next Kindle eBook release where you’ll keep ALL of the proceeds (minus the fees charged by Kindle). It's a brilliant strategy.

Strategy #2: Create an "Internet Marketing Type" Launch for your New Book
If you've been around the world of Internet Marketing then you may be aware of the hype that accompanies the successful product launches. You can use this same method to create buzz and sizzle - and to propel your book to the top of Amazon's Best Sales Rank list. It works well with Strategy #1 as a follow up for your second book launch.

This method assumes you’ve built a warm market list of people who have subscribed to your list. (Hint: If the list is from your charity give-away book, then you’ll have a very receptive list). This is the primary reason you should create your author's blog, Facebook page, Pinterest and Twitter accounts prior to publishing your first book. You need to build buzz and you need to get subscribers to your list. 

So how do you get their name on your list?  Simple and brilliant: In every book you write you’ll put a link to your squeeze page and offer them the opportunity to get on your advanced notification list.

If they love your writing they will feel honored to be on your list. Any author who fails to use this technique is leaving a pile of money on the table.

Strategy #3: Set up an Author's Toolbar
This strategy assumes you’ve set up your author's blog under your pen name. What we want to do is give your follower's easy access to you, thus giving you easy access to them! Although used a lot by savvy Internet Marketers this strategy is little used by Kindle authors. You’ll be ahead of the pack by setting it up.

Having an author's toolbar is all about user engagement with your fans. With it you can communicate almost instantaneously, answer their questions, and let them know when you’ve a new release, as well as remind them to leave a review. It’s a win/win tool for you and them. They will love having the access to you. You’ll love having an actively growing and engaged fan base as that means money in your pocket.

So head over to www.toolbar.conduit.com and click on the big orange "Start Now" button. It's free. It's relatively easy and will increase your profit!

Strategy #4 - Publish Multiple Books Simultaneously
One way to jump quickly to the top of Amazon's list is to write several books in different, but related, categories and publish them all at the same time. You don't want to put them all in the same category; however, you don't want them spread across totally unrelated categories, either as this will raise Amazon's suspicion that you’re trying to gain the system. For example you might write a series of diet and nutrition books, putting them under the different micro niche categories that have related books such as Health, Fitness, Dieting, Cookbooks, Food and Wine and Self Help. You can drill down into the micro niches of these primary categories to find several sub niche categories that will work. Remember, you’re allowed 2 categories per book.

Now, the reason you want to dump all of the books into your KDP account at one time is that Amazon seems to love this approach and will give your books a huge boost by promoting your books on your behalf. This could have a tremendous effect on your marketing efforts.

Strategy #5 - Sell More Books Through Creative Branding
It’s one thing to publish a few book on Kindle, quite another to get people to talking about it. Yet, to be a successful Kindle book publisher you need to generate interest in your books. Thankfully, you don't need to bang your head against the wall to get people to notice you!

It starts with a killer Pen Name; and then market that name. You can do this is several ways: setting up a blog or website under that name, setting up several social site accounts such as

Facebook, Twitter and Pinterest. This will culminate in generating fans and followers that want to engage with you and spread the word about your books. Once you’ve built your audience they will follow you anywhere you want to go. Your ultimate goal in doing this is to brand your pen name as an expert in your chosen niche market, thus getting more traffic to your Amazon books and more people leaving good reviews of your work.

Within a few weeks you’ll become the go-to person for questions about your niche topic, propelling you into the expert status you've worked for. Now, when someone sees your pen name attached to a book it’s not just another wannabe Kindle publisher, rather it’s the name of someone who knows what he/she is talking about.

Strategy #6 - Create Interrelated Titles and Cross Promote
When you publish your first book you can't do this, of course, as you don't have another to promote. That's okay. After you create your second book you may edit and republish your first book with a link to your second book. If someone likes a book you’ve published you can be assured they will be eager to read more of your work.
Create a grouping around your pen name and micro-niche category as the author did in the screenshot below. She literally owns the adoption niche with her numerous publications in that niche.

When you click through on her name it appears that she writes based on her passion instead of market research. However, we can't be sure of that as she could be using numerous pen names and biographies.

Since the name she is using is connected only to children in need, children who are adopted or abused or in foster care, she could easily create a group around that micro niche and cross-promote within that group.  To do this for your own books, you simply create a promotional blurb in each book about another book in the group and put a link to that book in the Amazon Kindle marketplace. This will have a two-faceted effect: more sales and a higher ranking in Amazon Kindle Marketplace.

Strategy #7 - Focus on Quality, not Quantity for Positive Feedback
When Amazon Kindle first opened its doors there were numerous junk books in their store. However, Amazon cleaned up their catalog and removed duplicates (created using private label rights materials), and removed a lot of badly written books as well. Why did they do this? Because of customer reviews. The customers were not pleased with the quality and Amazon listened. Good reviews are worth triple their weight in gold to your Kindle business. If the customer is pleased then you’ll get good reviews. To ensure this happens produce top quality work. This means you may need to spend time/money having your work proofread and edited. Sure you can shortcut this process, however, if you do the reviews will be bad and that will hurt your sales. It could also ultimately get your book removed, as is Amazon's editorial prerogative.

Strategy #8- Get Rave Reviews to Sell More Books
Reviews are to Kindle eBooks what picking up a hard copy in a bookstore and flipping through the pages is for offline buyers. You can't see or touch the book. If you can read what others think about the book, however, you’re "seeing" it through their eyes. Without reviews your book will simply collect virtual dust in the Amazon Marketplace.

The secret is to get the reviews AS SOON AS the book launches so that on the day your book is published in Amazon it has a few rave reviews. There are several ways to do this - and you should use any method that you feel comfortable using: • Send a prerelease copy to friends, family members, and coworkers and ask them to read it and provide an honest review. Not the best method, but will get you one or two good reviews.  • Join author forums and get involved - and ASK people to buy your book; in exchange you’ll buy theirs. Of course, you’ll each leave an honest review for the other. One such forum is http://www.kboards.com. A Google search will reveal others. • Contact Amazon's top reviewers. Go to http://www.amazon.com/review/top-reviewers and you'll find a list of people who are classified as Amazon's top reviewers. Contact 10 - 15 of these reviewers, send them a complimentary copy of your ebook and ask for an honest review. • Find reviewers online. This site has several reviewers who are willing to provide honest reviews in exchange for a complimentary copy of your Kindle book: http://www.thekindlebookreview.net/get-reviewed/  • Purchase a

Fiverr.com gig to READ and review your book. Make sure they are willing to purchase and read the book - you’ll most likely need to compensate them for the cost of the book as well as the review.

You want an honest review, so don't just purchase reviews from people who will not read your book.

Strategy #9 - Make Good Use of the Author Page in Author Central
This is an often-overlooked strategy that will help to brand you as a serious author. The author page is similar to an "About" page on your blog as it’s all about you - the "you" that the public should know about. If you’ve 3 pen names then you’ll have 3 Author pages - one for each pen name.

You’ll need a good "pen name" profile picture - i.e., it can't be the real you. You can purchase an image from one of the royalty-free image resources such as bigstockphoto.com, fotolia.com or stockphoto.com. I suggest that you choose an "action" image instead of an up close image. For example, if you're writing in a niche about family and children, you might choose a mother with children around her. If you're writing in a niche about health and fitness you might choose an image with someone running, cooking, playing tennis, etc. Just keep in mind you’ll need to use the same model for all of that pen name's profile pictures across your author blog, facebook page, pinterest and twitter accounts. The primary reason for choosing a picture showing the author involved in some niche activity is to identify with the audience who will be purchasing your books in that niche.

Secondly, you’ll need a good author bio. You don't really need to fabricate a lie here - just describe your reason for being interested in the niche - i.e., why you’re writing on that particular topic. List any real writing credentials, awards, kudos you might have including a list of any other books published under that pen name. Just make yourself as personable and interesting as possible.

Strategy #10 - Set Up a Social Site Link Wheel for Promoting Your Book
Using your PEN NAME,you’ll setup a several social accounts such as Facebook, Pinterest, YouTube, Squidoo and Twitter, etc.You’ll also need an author's blog and the URL to your Author page on Amazon Kindle.

Note, before setting up your social accounts, go ahead and setup an email account for your pen name at Google, Yahoo, or other such service. Use that email address to setup your social accounts. Don’t use your "real name" email address. Now that you’ve the social sites and author's blog set up you want to create a "wheel" that will ultimately lead your visitors to purchase your Kindle book.

Here's how it works:

1. Create a minimum of 7 blog posts on your author's blog using actual quotes from your book. Within each of the posts place a nice image that relates to the content of your book. Also place a link to your book on Amazon Kindle somewhere within the post. 2. On Pinterest, setup a board for and give it a name. Pin the images from your blog. 3. Make a post on Facebook and share a link to your Pinterest board 4. Make a Twitter post about your Facebook update. 5. etc.

Strategy #11 - Use Intentional Keywords in your Title, and Cover and Description
There are four aspects to your ebook that carry a lot of weight in marketing to your audience: the Title, the Cover, the Description and Reviews. These are the factors that will generate the most sales

IF you use well-placed keywords that tie them together, thus optimizing your Amazon page. In order to get the best possible results, target specific keywords for your niche.

You can find out what people are searching for by going to Amazon.com and then start typing in the Amazon Search bar. For example, if I have written a book on how to have beautiful skin at any age and am focusing on "anti aging skin care and nutrition secrets", I will make sure to use that term in the Amazon title, the Cover graphic title and at least two times in my description. Why?

Because Amazon has shown me that is what people are searching for.

Alright, that wraps up exactly what I would do to make money publishing Kindle Books. Like I said at the beginning of this guide, it’s not rocket science. Anyone can do this. It’s a very straightforward process that can work over and over and over again.

Culled from Successdigest Papers

YOU MISS…EXCERPTS FROM THE AGRIBUSINESS SEMINAR ORGANISED BY COVENANT CHRISTIAN CENTRE TODAY

Hmmm, first and foremost as expected the seminar was a wow…The speakers were wows and everybody was just enjoying every bit of it...

It was very educative and informative, below are some excerpts from it.

1. Getting acres of lands can be very easy, the Nigerian River basin project is in every state, you can get land for real in any state for agriculture just apply to the ministry of agriculture in that state and specify in your application river basin project...1^st speaker

2. We have to stop complaining about the government and start finding ways to leverage on the government and her resources…1^st Speaker

3. The corn/maize market is very huge it will interest you to know that about sixty big trucks of corn hIt ketu market everyday…Now why can’t you invest here. 1^st Speaker

4. Nobody in Nigeria is in the production of Sweet corn, but we do need sweet in our meal and having corn in abundance why do WE have to import sweet corn and keep impoverishing the nation. 1^st Speaker

5. Cassava production can never go down if one can venture into it especially in the area of selling it stems it is even more preferably than the tubers. 1^st Speaker

6. The egg market is also very lucrative in fact there is a company that specializes in the production of eggs, its produces and sells at least seven hundred and fifty thousand eggs daily and more demands are still queuing. 1^st Speaker

7. To addressing the constraints in Agricultural business there is an organization helping to tackle that in west African, that organization is known as International Institute Of Tropical Agriculture(IITA). 2^nd  Speaker

8. Youth unemployment in Nigeria is a time bomb…2^nd Speaker

9. IITA will not only train you in agriculture do or don’ts but will also develop your entrepreneurship skills as long as agribusiness is concerned and finally will also link you to those at which you can do agriculture and be making it big…2^nd Speaker

10.Afflatoxin is the name of the virus that is responsible for the Nigeria groundnut discrimination and banned by the international market, but as things are right now IITA has produces a counter toxin to combat afflatoxin this toxin reduces…2^nd Speaker

Afflatoxin causes cancer,death and other harmful things…

98% of afflatoxin in groundnut and 89% in maize making these product almost free of international mitigation

11. Even the past president Goodluck Jonathan endorsed the cassava flour bread…this a ready business for you to tap into…2^nd Speaker

12. The Europeans which criticized us a decade ago is now saying African is rising...As the giant of African lets rise to our task in agriculture too…2^nd Speaker

13. Nigeria is blessed with cassava also the market for it is large…You can venture into it too…2^nd Speaker

14. Simbo Adeeko the third speaker, one of the best law student graduate of UNILAG 2007, Resigned her law carreer fully to get engaged in agricultural business…3^rd Speaker

15. She said agricultural business is solving a global phenomenon especially in terms of food production... 3^rd Speaker

16. Just like every other business don’t go into agriculture without a deep conviction within you cos it has its own challenges as well, which can be easily and patiently managed... 3^rd Speaker

17. She working on about twenty five acres of land…3^rd Speaker

18. Don’t kill yourself start small and then scale up from there…3^rd Speaker

19. One of the best ways to get into agribusiness is by playing it the value added way. Turn the raw material into a finished product the profitability for you will hit the sky, that’s what the Europe do, they take our raw material turn it into a finished product and sell back to us pocketing hundreds of millions…5^th Speaker

20. Don’t succumb to the quick money scheme play the slow and steady like President Buhari and you will see yourself winning gradually…Quick money as it’s called goes out quick it never stays in time…5^th Speaker..

Trending Business News:FG sets up investment Committee to track foreign investors

In a move to revamp its investment drive and ensure that prospective investors are given the requisite information and support investment in the country,  the federal government on Tuesday set up a committee to track investment across the globe.

Under the auspices of the Nigerian Investment Promotion Commission (NIPC), the standing committee will be mandated to follow-up on targeted investment from all regions of the world.

The Committee is a mechanism for processing the needs of investors at the pre-investment stage.
The Committee, which was constituted and inaugurated by NIPC Executive Secretary, Mrs. Uju Aisha Hassan Baba, is in furtherance of the Commission’s targeted marketing strategy adopted to attract beneficial investments into the economy.

She explained that “the objective is to ensure that investors who have shown interest to invest in Nigeria are provided with adequate information and given hand-holding support to actualise their investment in the country.”

According to her: “The Committee is expected to follow-up on leads and interactions with investors during fora, for possible actualisation of their indication of interest to invest in the Nigerian economy.”

Hassan Baba stated that: “There is the need to provide constant communication and quality information to enable prospective investors make informed decisions.”

She observed that the work of the Committee is critical to the overall activities and mandate of the Commission as their functions will impact positively on the investment drive of the Organisation, describing the Committee as the “marketing organ of the Commission.”

The executive secretary also disclosed that members of the Standing Committee were deliberately selected from all the operational departments of the Commission in order to ensure holistic provision of post-promotion support to investors. She assured the Committee that all necessary support and logistics will be provided to enable them succeeds without further delay.

The NIPC chief executive  further stated that the main focus of the Commission now is to identify and meet targeted investors who are committed and desirous to invest in the country as well as promoting priority Sectors, especially the non-oil sectors.
She also highlighted the need for NIPC Zonal Offices to be involved in the post-promotion drive as they are closer to the Sector Operators.
The Committee is chaired by the Legal Adviser of the Commission, Mrs. Patience Okala.

[ThisDay]

Trending Business News:Total suspends crude oil delivery on onshore export pipeline

Nigeria’s oil export has suffered setback as Total E&P Nigeria Limited (TEPNG) has stopped expedition of crude on its Obagi – Rumuekpe 12-inch oil export pipeline in Rivers State.

The stoppage of oil expedition on the pipeline followed what the company described as an abnormal situation which was experienced during crude oil expedition on August 16, 2015.

The company’s Deputy General Manager in charge of Media and Public Affairs, Mr. Charles Ogan, said in a statement Tuesday that during crude oil expedition operation on August 16, it was observed that the oil expedited from Obagi was not received at Rumuekpe metering station.

“Expedition was immediately stopped and a helicopter over-flight was carried out, which revealed oil spill and fresh excavations on the pipeline Right Of Way,” he said.
Ogan stated that the relevant authorities have been informed.

According to him, in view of the highly volatile nature of the area and the security concerns, the company is working with the security agencies to secure the location and provide safe access for intervention teams.

Ogan did not disclose the volume of crude oil affected as he noted that the volume of oil spilled and area of impact have not been estimated.

He however gave the assurance that further updates on the incident which occurred within Oil Mining Lease (OML) 58 would be provided in due course.

Crude oil production in OML 58, which is located approximately 85 kilometres North-west of Port Harcourt began in 1966, while gas production started in 1999.

Gas is supplied from the facility to the Nigeria LNG plant in Bonny Island, while crude oil is transported to Shell Bonny Export Terminal through Shell pipelines at Rumuekpe.
Total E&P Nigeria operates OML 58 with a 40 per cent interest, alongside the Nigerian National Petroleum Corporation (NNPC) which has 60 per cent.

[Thisday]