The Platform Enterprise:Keypoints From The Speakers

The crowd listening attentively

FIRST SPEAKER: Dr Doyin Salami

First Speaker

Every smart entrepreneur in Nigeria must watch out for the following

1.The biggest sector

2.The Fastest sector

3.Where most of the money is going

In order to checkmate where the money is going it is important to know who and who the bankers are lending money or which business is the bank giving loans to.

The Environment

In his describing the economy he said an entrepreneur should always recognize opportunity and exploit it.

And to that effectively the entrepreneur must

----Understand the market

----And what to produce in order to succeed in the Nigerian market.

Key Risk To Be Mindful Of

1.Electoral risk

2.Human Capital Risk:Get the right people employed in your business

3.Competitive Risk: Be innovative

What Drives Opportunities

1.Government Reforms

 Whenever a new government emerges or even the existing government it brings about a reform that could give massive opportunity to entrepreneurs the same happened in the telecom sector and paved way for companies like MTN,Globacom and the rest of them.

The same has also happened to the electricity sector so be watchful.

2.How Money Is Being Spent

In the olden days of Nigeria age, people spend most of their money on basically food, but the case is the reverse in todays age, people now spend on lifestyle that is fashion, things to wear, health and also telecoms. 

That means the Nigeria of today is gradually shifting from to the lifestyle way of living.

3.Technological Advancement

He said five years backward less than 10million people have access to the internet but look 

now almost everybody has unlimited access to the internet and now a lot are done on the internet ranging from selling,buying and unlimited exchange of information.

Therefore the internet is a global market and if you are doing nothing there then you are missing a lot.

Yes A LOT.

Specific Opportunities

1.Technology

There is a whole lot of opportunity I tech based business which include Internet based businesses as well.

2.Agriculture

Recently a Japanese company built a $15 million worth factory for producing tin tomoato and Ghana and to distribute it across the west Africa.

Don’t say the agriculture sector is for the weak, believe me in Nigeria this is a massive opportunity to make crazy money,all you need to do is to consistently supply the market with high quality product and meeting the volume or demand requested annually.

This type of business is not for everybody o,especially if you are the likes of some that cannot even go and inspect farmlands and stuffs like that.

4.Distribution

5.Educational Sector

Our parents are now becoming well and better informed as compared as the olden days now people value education as much as they value food.They are very much ready to pay for it.

----Establishing a school

---Running programmes for unskilled graduate

---Setting up skill acquisition centers

Are hot businesses opportunities you can tap into.

6.Housing

Imagine the massive housing projects going on in the country therefore if you are into supply of housing materials you will definitely be in cash.

7.Manufacturing

Here also there is a massive opportunity especially when they revolve around processing agricultural products.

If the Nigerian Entrepreneurs fail to recognize the massive business opportunities in the country people outside in the name of investors will recognize them and definitely exploit them in Nigeria and make money from it from Nigerians like you and I.

The major challenge is what do you know and how can you use that knowledge to achieve what you want.

To Get Where Private Sectors Are putting their money just go online to their website, and also to get where the government is putting her money all you need to do is to also go to their website and look up the budget it says it all.

Key Questions From The Audience

Question 1: How do you run business and survive despite the harsh economy of the country?

Answer: Well life is a function of perception, the state of the country even presents more opportunities to entrepreneurs but the key to the realization of this is.

------KNOWLEDGE AND PERSISTENCE.

But never persistence with ignorance because it leads to ultimate failure and frustration.That means the key to overcome this is Knowledge and persistence.

Question 2:How can a business emerge from surviving to thriving?

Answer:Yes it is possible for a business to start successfully end up not thriving. To create a thriving business one must

1.Replicate Success

It can’t be a one day thing one must continue to succeed at everything in order for him or her to have a surviving business then a thriving business in the long run.

2.It is all about 80% knowledge and 20% persistence.

Tomorrow I will have compiled the summary of the lecture of the other speakers.

Goodbye For Now.